A spokesperson for Electronic Arts has confirmed that Obama is using the Microsoft’s Xbox 360 console to further his campaign.
Democratic Presidential candidate Barack Obama made headlines last week when the Obama Camp launched an iPhone application designed to encourage voters to spread the word and vote Obama in next month’s elections. The announcement stirred up a lot of talk as to whether or not John McCain should also be taking steps to expand the reach of the Republican campaign.
This week, reports confirm that Obama is not only using the Apple smartphone to talk to voters, but is also using the Xbox 360 to get his message across.
Holly Rockwood, director of corporate communications at Electronic Arts told Gigaom in a statement that the company (not unlike other media outlets) was willing to advertise for political candidates.
“Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
Gamers playing Burnout Paradise for the Xbox 360 will see a billboard advertisement with a tag on the bottom that reads, "Paid for Obama for President."
Recent studies have shown Obama supporters are more likely to garner information or news about the elections than those who support McCain.