Nvidia CEO Wants Further Action Against Intel

Nvidia's CEO says that additional measures need to be taken against Intel.

Even though Intel must now shell out a whopping $1.25 billion USD to rival AMD, Nvidia CEO Jen-Hsun Huang says that there needs to be further action taken against Intel. It's not the first time Nvidia has spoken out against the CPU giant: its complained about Intel's business practices for years, especially in the mobile sector.

As it stands, Intel currently owns 53-percent of the GPU market share, followed by a distant 24-percent with Nvidia. In the notebook integrated market, Intel commands a hammering 80-percent of the market. Nvidia claims that the latter number stems from Intel's "bundling" tactics, and that the company is impeding competition on two chipset fronts.

"Intel's tactics with Ion have been the most aggressive we've seen from a competitor. They have offered the Atom [a total of three chips] for $25, but when the one-chip Atom is used with Ion, it sells for $45," Nvidia CEO Jen Hsun Huang said in a statement provided to CNET. "A customer can't even choose to resell the chipset and use Ion instead. What's the point of Nvidia getting an Intel bus license if it's impossible to overcome Intel's pricing bundles?" he asked, referring the licensing fee that Nvidia pays Intel.

Huang told CNET that Nvidia will certainly keep growing as a company, but further action needs to be taken to protect the valued customer. Intel, according to CNET, disputes Nvidia's claims, saying that its a trick of numbers, a mix of apples and oranges. "We have scrubbed and continue to scrub our pricing practices as it relates to chipsets and processors," a spokesperson for Intel said. "It's all above cost. And that meets the legal standard worldwide."

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