Nvidia: AMD's Lead in DirectX 11 is ''Insignificant''
Nvidia says it isn't worried about AMD's current lead in DirectX 11.
Nvidia isn't sweating the fact that AMD has already released a GPU that supports the shiny new DirectX 11. Sure, AMD was first to the market with a compatible product, but Nvidia is looking at the larger picture, and a few months isn't going to hurt its overall plan to dominate the market. Michael Hara, senior vice president of investor relations and communications of Nvidia, made this quite clear at the Barclays Capitol Global Technology Conference in San Francisco last week.
"To us, being out of sync with the API for a couple of months isn't as important as what we're trying to do in the big scheme of things for the next four or five years," he said at the conference. "We're just around the corner from preparing our next GeForce and the experience of what you'll see in 3D, what you'll feel in physics, and the improvements you get in graphics will be obvious to the market."
According to Computerworld, Hara also talked about how DirectX 11 was the start of the next big evolution in the API, offering tessellation for smooth curves and support for multi-core processors. DirectX 11 also brings DirectCompute, the ability to utilize the GPU via parallel processing in applications such as video editing and more.
Nvidia's DirectX 11 Geforce GPU, codenamed Fermi, is slated to appear in Q1 2010. Hara addressed the issue of low production yields and the mock-up graphics card shown at its GPU Technology Conference back in September by saying the company will be "vindicated" when Fermi actually arrives. Hara also called AMD's 60-day gain "insignificant" which really sound like fighting words. We love a good fight.
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No one believes you.
Also in tech terms, anything less than 1 month is not "around the corner"
I believe them enough to hold out for a graphics card purchase till I see what they come up with...
The graphics card business has had many years of leapfrogging leads, resulting in one of the most interesting and fast moving areas of technology, so not only do I believe them, I want to too.
''Insignificant'' is actual Nvidia mid range...rebranded products since 06' 8800 series...
I'm with cagi on that one.
I've got an nVidia 280GTX in my Core i7 920 system but I've got an ATI 5770 in my intel Q6600 system.
I'm impressed with both cards in their performance in everything they are used for. The 280GTX is for 1920x1080p Gaming, watching HD and SD movies and everything else I need it for on my Samsung 40" FullHD LCD screen, while my 5770 is used for 1280x1024 Gaming and low power idle state in my Server.
I bought an ATI card for the Server because all the cards in the nVidia camp at that price range are rebranded older generation cards...Poor show to nVidia if they can't produce modern parts for their low to midrange parts in the current generation they shouldn't try to fool customers into thinking they are buying something they are not!
Creative tried this little trick with their X-Fi Extreme Music PCIe card, which I bought but was mightily pissed off when I found out! I became suspicious when I inspected the card prior to fitting, the alleged X-Fi chip was tiny compared to my older PCI version...I scoured the net to confirm my suspition was correct and promptly returned the card for a full refund, I then complained to both Creative directly as well as the Trading Standards but was told they were doing nothing illegal, but I feel it's immoral business practice.
I will certainly think twice before buying or recommending either nVidia low/midrange or creative products to the many people who ask my advice on computer purchases.
Bad marketing practices have lasting negative effects on sales, many consumers who don't know any better will eventually be informed of their bad purchases and will feel cheated and be wary of buying ANY product from that company in the future, however if they had branded them correctly the consumer would be happy with their purchase.
My rant is over :-) lol
Jase
Well there are lots of people who just wont consider the possability that they may pull the rabit out of the hat here for various historical reasons.
Personally im giving them the benefit here as i remember what they did with the last big Archetecture change.
Mactronix
I'm going to wait and see as well...after all there is no rush as DX11 titles are only starting to appear in dribs and drabs.
I want to see how nvidia's offering compares graphically to Ati's 5000 series.
Although I'm not happy with much of what Nvidia has being doing as a company lately I'm not about to cut my nose off to spite my face.
Fermi is going to be much more competent at compute type tasks than Ati's and we are all aware that is the way things are progressing.
Fermi's architecture is much better designed for this and Ati's card will have additional difficulties in that it can't deal well with complex instructions.
This would mean that ATi would have to be active in the game and software developers market to support programing optomisation for their card.....sorry but Ati is just not as proactive as Nvidia in this respect so I fear that in terms of compute tasks Ati's cards will end up a second rate product.
Although I don't support the development of closed proprietary systems as Nvidia is doing I am concerned that Ati will not push through development of "open" systems and Nvidia's proprietary stuff will end up being the only game in town.
I guess by going Nvidia I would be hedging my bets in that I could use their proprietary systems and still make use of of any open developments should they eventually appear.
Anything they say is irrelevant until they actually release the cards to market. They have no idea what AMD are working on so they could end up 'doing a 3DFX' and bang on for ages about their new cards, release them to much critical acclaim and then be totally blown out of the water a month later.
"We're just around the corner from preparing our next GeForce and the experience of what you'll see in 3D, what you'll feel in physics, and the improvements you get in graphics will be obvious to the market."
Haven't they been saying that for about a year? In that time AMD have been consistently releasing quality aggressively priced cards.
Keeping you in the dark and making you wonder is what helps a company survive when its grasping for straws and blows you away when they actually do something impressive. I have no doubts that Nvidia is in the works with something great. They have done it before, I have NEVER bought a card as expensive as my 8800GTX ACS3 card and use it for almost 3 years and it still be king of the hill. But I also wouldn't turn my back on ATI as they are proving themselves worthy in the market. I also bought an ATI 5770 for my media center rig and couldn't be happier. I'm like the rest of you and can't wait to see what happens next, bring it on boys!!
Nvidia has been there done it so it's not really surprising, the money was never in the top end cards as nvidia probably found out so now it just ati's turn to experience it.
I've seen DX9 vs DX11 comparisons. Not a big difference.
You have to realize that dx9 has been out for how long? Dx11 is still in developement and game programmers are beginning to learn to utilize the new capabilities. You will see more differences in time to come...