Nintendon't Need to Cut Wii, DS Prices

It’s more than likely that the Wii will be one of the hottest items this holiday for the third time in a row.

Although Nintendo has already increased production of the console to at least 1.8 million Wii consoles per month, North American company president Reggie Fils-Aime said in an interview with Reuters that consumers should still buy-buy-buy!

“We hope [that] is enough product. But even with the strong sales that we have seen in October and so far in November, we are still suffering out of stocks,” said Fils-Aime. “My message to the consumer is, if you see a Wii and you are interested in a Wii this holiday, buy it as quickly as you can.” [brilliant suggestion from Nintendo — Ed]

With the rate that Nintendo’s game systems are selling, there’s little incentive for the company to cut prices. After all, if demand is still outstripping supply, there’s no reason for the price to even consider the downward direction.

“The consumer is voting with their wallet and their pocketbooks that the Wii and the DS represent fantastic values. So far this year, month in and month out, the Wii and DS have been number one and number two selling systems for the month. That suggests our value equation is finely tuned at this point,” Fils-Aime added.

Microsoft recently cut the price of its entry-level Xbox 360 to $199, making it 20 percent more affordable than the Wii – but Nintendo isn’t moving the Wii from its $249 price point.

“There is no need for price cuts on our systems today,” he concluded.