According to a new Internet tracking report, although Netflix’s Blu-ray pages receive more hits, users are more likely to set HD DVD as their preferred format. Compete.com tracked user activity on Netflix for the months of June through August and found on average that Blu-ray titles received around 31,000 unique viewers per month. HD DVD, meanwhile, only raked in around 17,000 viewers.
However, around 19,000 people selected HD DVD when choosing their format preference, compared to only around 6500 for Blu-ray.
The more important statistic is that neither high-def format is even close to matching DVD demand. According to compete.com, only 0.3% of all Netflix viewers even viewed the Blu-ray or HD DVD sections.