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Modern Warfare 3 Rakes It In: $400 Million in 24 Hours

by - source: BGR

Call of Duty scores a hat-trick for Activision.

This past weekend, it seemed like all anyone could talk about was Skyrim and how amazing the game is. Still, Skyrim is not the only title that has gamers whipped into a frenzy as of late. Call of Duty: Modern Warfare 3 is also doing pretty well for itself, pulling in an astonishing $400 million in the first day of British and American sales.

Activision on Friday announced that Modern Warfare 3, which launched last Wednesday, had broken records to become the biggest entertainment launch ever with an estimated sell-through of more than 6.5 million units in North America and the United Kingdom.

This marks the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (again, U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO of Activision Blizzard. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."

Did you buy MW3 on launch day? Let us know in the comments below!

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ChrisCornell 14/11/2011 17:39
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I did not buy Modern Warfare 3 on launchday, nor am I ever gonna buy it.

I made the mistake once and bought MW2. With my WoW account cancelled I'm happy not to support Activision AT ALL.

see_you_next_tuesday 14/11/2011 17:53
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Quote :I did not buy Modern Warfare 3 on launchday, nor am I ever gonna buy it.

Nice positive stance :D

Anonymous 14/11/2011 18:35
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With more and more people moving away from CoD, I struggle to see how they acheived this with Skyrim and BF3 being here. Id like to see proof.

Anonymous 14/11/2011 18:46
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I did not buy Modern Warfare 3 on launchday, nor am I ever gonna buy it.

Me neither but you might aswell just get it from a torrent to play single player(i think multiplayer is disabled) but i dont like multiplayer anyway. Plus i complete the campaign in 1 day so is it worth buying really? when i got it from tpb it had 50k leechers lol

flaminggerbil 14/11/2011 19:56
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Too busy playing Skyrim and BF3 at the moment, I'll most likely end up getting MW3 just to play with folks on Steam, but cant say I'm that excited.

blubbey 14/11/2011 21:27
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No I didn't and I won't be getting it. Things like lack of ranked dedicated servers, capped FPS (91 or w/e is good, but still.. why cap it?), capped FoV. Come on, these are basic things. Previous games were better than this, why were they taken out?

HOkay 15/11/2011 01:45
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It's only my opinion but Battlefield 3 is far better in both SP & MP! The multiplayer on BF3 is the best all round FPS multiplayer since CS for me.

seab4ss 15/11/2011 03:04
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^ Nice try at being a smart ass onetwo12, petty your in the wrong thread /facepalm

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