Survey: 10% of UK Consumers Paying with Mobile Phones
The adoption of mobile payments in the UK is apparently 10 percent.
Over the last year, we've seen a huge increase in the adoption of Near Field Communication (NFC) from both retailers and mobile phone manufacturers. But how many of us are adopting the technology as a solution for paying for goods in stores? According to KPMG's annual Consumer and Convergence report, roughly 10 percent.
KPMG recently conducted its fifth annual Consumer and Convergence report, surveying 9,600 people who own a laptop, tablet, smartphone or mobile phone across 31 countries. According to TechRadar, the report found that 26 percent of people surveyed worldwide are using their mobile phone to pay in retail stores. In the UK alone, this number is reported to sit at 10 percent.
Though the UK may be behind when compared to the global figure for mobile payments, our adoption of mobile payments will likely grow along with the list of phones boasting NFC technology. This time last year, only a handful of smartphones had integrated NFC. Now, NFCWorld's list of NFC-equipped phones includes the Nexus S; the Galaxy Nexus; a version of the Galaxy S II; the BlackBerry Bold 9900 and 9930; the BlackBerry Curve 9350, 9360, and 9370; the Nokia N9; the Nokia C7 and the HTC Ruby/Amaze 4G. What's more, Orange this year teamed up with Barclay Card to launch Quick Tap, a mobile payments system that allows customers with compatible phones to pay for goods of up to £15 in value at over 50,000 locations across the country. Additionally, back in June, Vodafone, Orange and Everything Everywhere (the company behind T-Mobile and Orange) announced plans to develop a mobile payments service compatible across all of their networks regardless of the device a customer is using.
Are you part of the 10 percent that pays with their mobile phone? Let us know in the comments below!
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I'd say that the KPMG survey results are unreliable. One in ten in-person transactions are definitely not paid for in the UK with a mobile. Perhaps one in 10 people may have known about mobile NFC payments however the majority of shop assistants with NFC terminals are confused when people try to pay with a mobile.
I have to agree with ozeBob; who do you know who is currently shopping with their phone? Internet purchases yes, increasing exponentially and the increasing presence of smartphones will certainly build the numbers. But 10%. Of what? Personally, as I don't have NFC on my iPhone my sole attempt to purchase by phone was in a Car Park. That involved finding my credit card. It was raining. I risked a fine!!!