Microsoft rumoured to be buying in-game advertisement outfit Massive
10:25 - Wednesday 26 April 2006 by THG Reporting Team
Source: Tom's Hardware – Keywords: microsoft, massive, rumour Category : Miscellaneous
Source: Tom's Hardware – Keywords: microsoft, massive, rumour Category : Miscellaneous
Microsoft is said to be planning to buy in-game advertising heavyweight Massive in a deal worth $200 million to $400 million.
According to the rumours Microsoft expects to acquire the 80-person New York City outfit in a bid to bring the technology behind much of the ads found in video games today in-house.
Read the complete story (Cnet)
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