Microsoft reportedly in talks with Sony for Blu-ray Xbox
Redmond (WA) - The power of Blu-ray is so intense that Microsoft has even begun talking to Sony about possibly incorporating the technology into the Xbox 360.
The Financial Times reports that Sony Electronics president Stan Glasgow disclosed information about the talks although Microsoft will not confirm anything.
Microsoft decided long ago to support HD DVD in the high definition format war, but Blu-ray ended up swallowing the competition. Now all former HD DVD supporters, including Microsoft, have jumped ship.
We recently asked Xbox 360 and Xbox Live group project manager Aaron Greenberg if there was the possibility of a Blu-ray add-on in the future. He said, "We have nothing to announce at this time."
According to the Financial Times, the talks concern either creating a separate add-on for Xbox 360 Blu-ray playback or incorporating a Blu-ray drive directly into future versions of the console.
Meanwhile, the Xbox 360 HD DVD add-on is availabe at retail stores for as low as $50 and at some official online retailers for around $30.
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Microsoft did announce, when the plug was pulled on hd-dvd, that if consumers wanted a blu-ray player they'd make one, and with blu-ray being the last hd media standing consumers are going to want it. It's inevitible.
Also - Sony don't own blu-ray, they simply backed it. I'd say all Microsoft are talking to Sony about is "We're making one, so HA!"