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Microsoft Poaches Apple Retail Staff

by - source: Tom's Hardware US

Microsoft is really learning from the competition, huh?

Microsoft is gearing up to open some brick and mortar retail stores and it seems the company is poaching staff from Apple stores.

Back in July, Microsoft announced that the first of its retail stores would open in the fall. Next, Microsoft confirmed that it would be opening several branches in locations not too far away from Apple retail stores. A couple of weeks later it emerged that Microsoft had hired a former Apple retail executive to George Blankenship. Considered Apple's 'real estate guru,' Microsoft said Blankenship would be working alongside David Porter, the former Wal-Mart executive the company had appointed to head its retail endeavor.

Moving in next-door and executive adoptions aside, you've got the store designs (which are said to be very similar) and Microsoft's "Guru Bars." This brings us quite nicely to today's news, which says Microsoft is trying to lure away Apple employees by offering positions to Apple store managers. Once hired, the managers then contact top sales staff and try and convince them to jump ship and join Microsoft.

How is Microsoft tempting these Apple employees over to the dork side? With money! Yay! The Loop, which broke the story yesterday, cites sources who say the managers contacts have been offered "significant raises" and in some cases, Microsoft has even offered to cover moving expenses.

Read the full story here.

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tinnerdxp 22/09/2009 18:18
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hehe... Well done microsoft... but this strategy might easily backfire... At the end of a day you will have "mac people" selling windows... Conflict of interests? Lack of knowledge? Bad attitude? Yup... you name them :)

ukgooey 22/09/2009 20:23
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tinnerdxp :
hehe... Well done microsoft... but this strategy might easily backfire... At the end of a day you will have "mac people" selling windows... Conflict of interests? Lack of knowledge? Bad attitude? Yup... you name them


Any professional retailer knows the pros and cons of their product. You just choose to point out the pros of yours and the cons of the competition. That is, if you want to keep your job.

I'm not a huge Apple fan but I could easily sell their products. Same could be said for Microsoft too. As long as you're selling to your 'average' consumer :)

sgtmattbaker 10/10/2009 16:59
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I don't care about Apple or Microsoft. I "like" Microsoft a little bit better than Apple, but that is only because they don't try to be "trendy" and "cool". Although, when I remember what Microsoft has done as far as holding back technological innovation and lying about Linux to try and continue shoving Windows down our throats I remember I dislike them too. I don't really like greedy corporations in general.

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