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John Lewis Gets into the Broadband Game

By - Source: Tom's Hardware UK | B 4 comments

John Lewis is expanding into the broadband market after experiencing success in the insurance arena, which it entered in 2012.

When we hear John Lewis, ISP is not the first thing that comes into our heads. So, forgive us if we were a little bit taken back when the retailer today announced that it's entering the broadband market. John Lewis said the company is launching a new broadband service that will see it replace the Waitrose and Greenbee broadband services.

"This move complements the range of services and products we offer - over 80 per cent of all our consumer electronics sales are WiFi enabled and we know our customers want the same honest and trustworthy experience from their internet provision as they would expect from any product they buy from us," said John Lewis Telecoms Manager Adam Brown.

"John Lewis broadband gives customers an upfront and transparent price on a range of broadband and phone packages with no hidden terms and conditions, a simple 12 month contract with no hidden catches and the excellent customer service that we are renowned for."

As far as packages go, you'll have three to choose from: Standard, Unlimited and Fibre. The differences between them are obviously price, speed, and data caps associated with each package.

  • Standard will net you a cap of 20GB and speeds of 16Mb for £24.50 a month on a 12 month contract.
  • Unlimited will cost you £31.50 a month (again, on a 12 month contract) and will come up with the same 16Mb speeds but no data cap.
  • Fibre is faster than the other two packages, with speeds of up to 38Mb speed, and a monthly cap of 100GB. Pricing for the Fibre package is set at £38.50 a month on a 12 month contract.

To get on any of the packages above, you'll also need to sign up for a John Lewis phone line.

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  • 1 Hide
    rpeanut_75 , 21 April 2012 02:51
    This can't possibly compete with the broadband market in the UK. BT offers BT Infinity 2 Up to 76Mb download speed Up to 19Mb upload speed for £26! The only difference is the contract length. Even the lower priced packages are too expensive. This will fail before it starts.
  • 1 Hide
    djp2010 , 21 April 2012 02:57
    They did try this some years before with an equally uncompetitive offering.
    I think they expect their brand name to seduce subscribers from their usual loyal customer base.
    But not me!
  • 1 Hide
    Anonymous , 21 April 2012 05:36
    And will their customer service staff be able to speak understandable English?
  • Display all 4 comments.
  • 0 Hide
    frankbough , 23 April 2012 01:14
    John Lewis like to pride themselves on service so let's hope that their ISP technical support is up to snuff.