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UK TV Network ITV Has Warned Apple Against 'iTV' Name

by - source: Telegraph

Sorry Apple, that name is taken.

It's not unusual for a hotly anticipated product to be given a name before the company responsible for it has even announced its existence. The Galaxy Nexus is a prime example of this: for months, everyone was certain the flagship Android 4.0 device would be dubbed the Nexus Prime. However, when it launched, it was unveiled as the Galaxy Nexus.

This is a very common occurrence for Apple products in particular, which tend to generate a whirlwind of rumors and gossip in the months leading up to their launch. The rumored Apple television is no exception; everyone is fairly certain Apple will call the HDTV it's apparently working on 'the iTV.' However, there's one small problem with that plan: The iTV moniker belongs to someone else.

British TV network ITV has been around since the 1950s and is the biggest commercial broadcaster in the UK. Rather unsurprisingly, it seems the rumors of Apple's plans for a television set haven't gone unnoticed by the powers that be at ITV. The London Telegraph reports that ITV has written to Apple to warn it off using 'iTV' with Apple-branded smart televisions. In fact, CEO Adam Crozier raised the issue back in 2010, worried that Apple's 'i' trend would be carried through to TVs if and when Cupertino decided to enter that market.

But here's the thing: according to the Telegraph, Crozier was assured that Apple "would not muscle into its territory" at least as far as the UK market is concerned.

The worry now is that with a new CEO in power, Apple will go back on its word. If Apple does decide to go with the iTV name, it will likely cause problems in the UK. There's always the chance that Apple will call it iTV everywhere but the UK marker, but that seems unlikely to us. So, what will Apple's new TV be called? Submit your guess in the comments below!

Follow @JaneMcEntegart on Twitter for the latest news.      

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will_chellam 16/02/2012 20:33
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Fools, you damn fools.

They should have waited until AFTER they used ITV's name, and then sued them and made some money.

Anonymous 16/02/2012 22:10
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iVision anyone?

mi1ez 17/02/2012 02:04
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HA!

How does that feel Apple? Think you OWN the letter i? Well you're wrong!

mi1ez 17/02/2012 02:05
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mi1ez :
HA!How does that feel Apple? Think you OWN the letter i? Well you're wrong!


Sorry, but I love it when any company gets a taste of it's own medicine!

ibboard 17/02/2012 09:45
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i'mGoingToUseItAnywayTV?

iDon'tCareIfYouWereFirstTV?

i'llTryClaimingYouInfringeOurTrademarkTV?

How are Apple ever going to manage - they're going to have to think up a novel and distinctive name for one of their new products!

watcha 17/02/2012 21:42
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ITV already confirmed that this story has no truth whatsoever. A few days after the original Telegraph article came out. So a few weeks ago.

jrtolson 18/02/2012 04:09
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itrash, idrivel, icrap, irubbish, ishite, igarbage, icrud, imess, istillnowtontelly, iwontbuyit, just another ifad..

but i think itelly or ivision or perhaps itube will be no 1 contenders...

either way i won't buy into apple products, not that i don't like them, its the the Pay to listen/watch/use business subscription model i hate.. hell even Sky charge us to watch TvAdverts? and i can use the internet on my computer, if i wanted to browse on my tv then i would browse using my ps3?

so my final suggestion is - iFLOP!!!

jrtolson 18/02/2012 04:09
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itrash, idrivel, icrap, irubbish, ishite, igarbage, icrud, imess, istillnowtontelly, iwontbuyit, just another ifad..

but i think itelly or ivision or perhaps itube will be no 1 contenders...

either way i won't buy into apple products, not that i don't like them, its the the Pay to listen/watch/use business subscription model i hate.. hell even Sky charge us to watch TvAdverts? and i can use the internet on my computer, if i wanted to browse on my tv then i would browse using my ps3?

so my final suggestion is - iFLOP!!!

watcha 18/02/2012 07:22
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We don't even know what the business model is for iTV yet.

Adverts aren't always enough to pay for the cost of good quality programmes, and watching adverts therefore doesn't entitle you to free TV (hence Sky has to charge)

Not to mention the bandwidth and server costs if you're watching online.

mat-tomshardware 22/02/2012 12:47
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iFonlyTheWiFiWorkedForMoreThan5MinutesTV

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