Dr. Dre and Monster this summer announced a new line of headphones called Beats by Dr. Dre. Designed with the best quality of sound in mind, the headphones retail for $350. According to CNet (which cites people familiar with the matter), the artist has collaborated with HP and Interscope Chairman Jimmy Iovine on a line of premium-priced laptops, headphones and software that are designed to educate the masses on what music should sound like when you hook up a set of decent headphones.
CNet goes on to say Iovine would not discuss HP or any other company that may be involved during an interview last week but he did confirm that he and Dr. Dre are part of a plan to reconstruct the entire "digital music ecosystem."
"I just want our product to sound better," Iovine told CNet. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded," he said. "It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance...video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."
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