Behind the Scenes Look at How Google Improves Search
Peering behind the curtain at Mountain View.
Google does a lot of things. It seems it to grow a new hand to stick in yet another pot every six months or so. However, the company's first product (and arguably its most important one), goes by the name of Google Search. According to Google, more than 1000 years of labor have gone into building the Google Search algorithm. The company is constantly tweaking this but we don't really get a lot of insight into that process.
This week, Google is offering us a glimpse of how search works. The company has, for the first time, posted an uncut video documenting one of its "Quality Launch Review" meetings. Google holds the meeting on Thursdays to discuss possible algorithmic improvements and make decisions about what to launch. This meeting in particular covered improving spelling suggestions for searches with more than 10 words. It impacts just 0.1 percent of Google's traffic but even for small details like this one, aspects such as relevance, spam, latency, cost, and language impact are taken into account.
Check out the video below for a taste of what it's like to be a part of Google's Search team: