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Nvidia: PCs are Archaic; Mobile is The Future

by - source: Tom's Hardware US

What's that clunky, noisy thing over there in the corner? Oh just ignore that old thing--it's what they used to call a Pee See.

Earlier this week during MobileBeat 2010, Nvidia VP of mobile content Neil Trevett said on an "apps everywhere" panel that mobile is the future (thanks to the Tegra chipset). In fact, PCs will soon appear somewhat "archaic" as smartphones, tablets, and even car "infotainment" systems become the end-user's primary source for content, information and socialization.

"Mobile computing is the future," he said. "Mobile is the web, the web is mobile, the two are really integral."

Given that Nvidia's roots have up until now been firmly planted in the PC sector, the news may surprise many of its fans. However the idea behind his comment isn't new--Verizon even hinted to the same theory Thursday, indicating that--thanks to mobile processors reaching 1 GHz and above--smartphones could replace the PC when docked with a keyboard and a monitor.

Still, when we think of Nvidia, we think of hot-n-tasty GPUs cranking out awesome visuals in our PC games.

During the panel, Trevett took a jab at Apple and its closed platform. Apparently the company is banking on Android thanks to Google's open approach. "For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one," he said. He then followed up by saying that Nvidia "really sees the benefit of Android over Apple."

"Android is going to be the Windows of the mobile world,” Trevett said, “Did I just say that? Ooops, I’m going to get fired."

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ngom52 16/07/2010 23:38
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bet they're saying that only because they're losing too much market share to amd

mi1ez 16/07/2010 23:58
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bugger off neil

BeakerUK 17/07/2010 12:52
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Translation "We've no products in the pipeline that can compete with ATi/AMD's next gen, so we're going to declare the sector dead, and try to pretend another sector where we do have a lead is the future".

proletarian 17/07/2010 01:40
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except they won't have a lead in mobile for much longer.

Eclectik 17/07/2010 07:49
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This has been their aim for a long time. Thats why they were late with DX11/Fermi.

It would be a terrible loss to lose the competition though as AMD/ATi could charge more!
But Im happy with my 5870.

technogiant 17/07/2010 08:27
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"we really see the benefit of the open approach versus that of a closed one"....ROFL....coming from Nvidia who are continually being slated by the gaming comunity over their CLOSED PROPRIETARY PHYSX

ksampanna 17/07/2010 09:58
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Nvidia spent so much money on Fermi. Maybe now they're losing their marbles as well.

s1c_s1d 18/07/2010 10:20
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"I'll give you my archaic PC when you take it from my cold, dead hands"

xsamitt 18/07/2010 14:57
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If Nvidia feels that bad about it,perhaps they will give you back your money for the cards they have sold people.I think not.

rebus_forever 19/07/2010 04:29
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technogiant :
"we really see the benefit of the open approach versus that of a closed one"....ROFL....coming from Nvidia who are continually being slated by the gaming comunity over their CLOSED PROPRIETARY PHYSX





this

Dr_M0rph3us 19/07/2010 14:29
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"Nvidia VP of mobile content" says "Mobile computing is the future". News at 11 /sarcasm. Seriously now, when all notebook components will be standardised to the level where I can switch my mobo and CPU when I desire, and when I can fit 4 HDDs and 16 gigs of RAM along with a discrete video adapter and a decent audio interface (balanced XLR/TRS connectors are a must where I work), I'll consider replacing a PC with a mobile solution. Also, the PC is quite mobile in comparison with all the stage and studio equipment I'm used to move around.

Amg 27/07/2010 07:23
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Don't see it happing for a gaming front through, its hard enough trying to get games to run on PCs need alone a smart phone

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