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Study: 27 Mil. Americans Planning Tablet Purchase

By - Source: Tom's Hardware UK | B 1 comment

Forrester Research reports that 27 million U.S. online consumers plan to buy a tablet next year.

Similar to how the Eee PC was the netbook that launched a thousand others, it seems the iPad has awakened in us a desperate desire for slate PCs. However, despite the popularly of the Apple design, it seems many of us are waiting for something different before jumping on the tablet bandwagon.

Wired cites a recent report by Forrester Research which shows that, although millions of Americans plan to buy a tablet next year, only a small fraction of them are sold on the idea of an iPad. Forrester reports that currently, just 1.9 percent of U.S. online consumers already own a tablet device. However, 14 percent, or 27 million, of online consumers have plans to buy a tablet in the next year. Of this 14 percent, a reported 3.8 percent of people said they had they planned to buy an iPad.

The study, based on a survey on nearly 4,000 people, also found that despite very little in the way of public advertising, respondents had a knowledge of upcoming iPad competitors, such as HP's Slate, and current offerings from Archos and FusionGarage's web-tablet, the JooJoo.

Do you think you'll buy a tablet in the next 12 months/in 2011? If so, are you committed to an iPad or will you be looking elsewhere? Let us know in the comments below!

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    Dandalf , 24 August 2010 09:42
    No I won't be buying a tablet PC. They are a fad that fills no function and will die out. Unlike netbooks, they are a product which have had demand artificially created by desperate companies. We have been told we want tablets. I'd much rather have a new wave of more powerful, lower voltage netbooks.