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Game Renters May Have to "Buy" Ending

By - Source: Tom's Hardware | B 9 comments

Talk about major "suckage." Epic Games’ Michael Capps predicts that the future of DLC may be geared towards consumers who rent games or buy them used, aka the "secondary market."

His revelation comes from a recent interview with, as the Epic Games’ president talked about numerous gaming issues ranging from his view on the new Xbox Live Experience, to social gaming and the Gears of War movie. But what really stuck out like an iron spike planted firmly on the seat of a chair was his views on downloadable content, and what other developers were considering in regards to consumers who rent games or purchase them used.

Basically, they all want to make money off the cheap gamer, those who refuse to buy the new, retail version, as only retailers rack in the money when it comes to used products and rentals. One of the ideas currently thrown around development houses call for saving the final boss fight as downloadable content, costing consumers $20 if they want to finish the game. As for consumers who actually buy the retail version, the game would come with a code to unlock the ending without additional cost.

According to Capps, Epic claims that more than twice as many people played Gears of War than the ones who bought it. "I’m not sure how big it is here [in Europe], but the secondary market is a huge issue in the United States," he told the website. "Our primary retailer makes the majority of its money off of secondary sales, and so you’re starting to see games taking proactive steps toward that by... if you buy the retail version you get the unlock code."

He goes on to ramble about how Epic employees don’t buy used games, that sales of new retail products put food on the table and supports their gaming industry friends as well. In fact, Capps came across as sounding a bit prejudiced against the used-game buyer, as if everyone can afford sports cars or in-house arcade machines. Eventually the interview trails off into Piracy Land, and Capps blames the 20:1 pirated to non-pirated ratio as the reason why there is no Gears of War 2 on the PC. It’s certainly clear on where Epic is focused in regards to consumers who do not buy their games at full price : they’re purchased used, picked up as a rental or stolen outright through file-sharing networks or newsgroups.

"I think DLC will be increasing in scope just because in the US we really need to make strides against the second-hand market," Capps said.

But if anything, his words definitely sound off an alarm as to where the industry may go in a few years. While Capps stated that he doesn’t want to hurt the consumers who want to play Epic titles, there’s definitely motivation to address the financial concerns regarding the secondary market, backed by the annoying leech that is software piracy.

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  • 0 Hide
    XAERO , 12 November 2008 00:20
    Well if that does happen, then i think that is more or less it for the pc games industry :( 

    destroyed by a combination of piracy and the OTT response from the developers

    THE INHUMANITY!!!!! lol
  • 0 Hide
    Syranetic , 12 November 2008 00:44
    If they do this, people are just going to crack the codes. Then we will hear the developers and publishers whine even more about piracy. Well maybe they should stop making such bone-headed statements like this.
  • 0 Hide
    XAERO , 12 November 2008 00:45
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    XAERO , 12 November 2008 00:53
    i suppose part of the problem is that the developers dont realize that putting all this DRM stuff in their games etc... is almost percieved as a challenge by the pirating community, a little off topic, but take crysis for example, they release a patch, and say its now 'impossible' to hack, within hours people have re-hacked it. so in a way the developers are only adding fuel to the fire. The whole thing just sucks! lol, particularly as the paying customers are now suffering for it too
  • 0 Hide
    Anonymous , 12 November 2008 01:23
    I'm pretty sure that this isn't really about pc games, more about xbox, considering that the whole downloading content with codes already exists and has yet to be cracked
  • 0 Hide
    Antoniu , 12 November 2008 03:15
    lol! wtf? then just stop making PC GAMES! epic and the rest of the pc game studios. as a hardcore gamer i will have more free time to get out and have a social life. capisci?
  • 0 Hide
    Anonymous , 12 November 2008 19:30
    Oh dear... too read this just makes me want to go out and buy only new games... NOT!!!! It's attitudes like that which makes people buy second hand games or download a hacked copy.... it's the same arguement if you want more people to buy new things you need to make them cheaper. If you saw a new game for £30 and saw a second hand one in near enough new condition for £15 what would you use? As far as the charge for finishing the game is concerned, their are many tallented hackers out there that will solve that problem for us. Games developers/publishers are getting too big for their boots and need to be taken down a peg or two. Keep up that attitude and your gonna lose your customer base pretty quick if you ask me, they just lost me for one.
  • 1 Hide
    Anonymous , 13 November 2008 08:46
    I predict massive backlash if they do this. Hopefully we will see more publishers moving to a customer-centric model in the future, à la Stardock.
  • 1 Hide
    Anonymous , 18 November 2008 06:51
    then they should make games worth paying for. sick of paying 30-40 quid for a game of 6 hours or less.