Dell Restructures Divisions, Ditches the Geography

It looks like the news of restructuring and reorganizing isn’t restricted to Microsoft or Lenovo. Reports say that Dell has adjusted its divisions to focus on who they’re selling to rather than where the customers are.

PC World reports that, rather than having divisions that focus on geographic departments, the company will be focusing on enterprise, small to medium businesses and the public. Dell spokesman David Frink said that the move will bring Dell closer to its customers.

"We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organized," Chairman and CEO Michael Dell said in a statement. "Customer requirements are increasingly being defined by how they use technology rather than where they use it." 

While this seems like a healthier, happier approach to cutting back on costs, you’d be wrong if you thought there was no underlying stench of layoffs. According to PC World, Dell didn’t say anything about changes in the size of its workforce, but Frink said the company is always looking for ways to improve its cost structure. Joy.

Check out PC World for more.