Remember when the tiny town of Whitehaven became the first town in the UK to switch off analogue TV signal completely
The town was full of supportive posters and hotlines to help the general populace of this tiny town cope with the big change over.
Now, in a further step toward an all digital Britain and helping Britons understand the digital switch, DSG has announced that it is to become the first company to stop selling analogue tellies.
This isn’t the first time DSG (owner of Curry’s and PC World) has done this. The last few years has seen the company shun VCRs, cathode ray TVs and incandescent bulbs (see our array of stories on the phasing out of incandescent bulbs here, here, here, and here).
According to DSG 90 percent of the tellies it sells are digital. The company has sold over two million televisions in the last year and has said that once it has fulfilled its commitments to manufacturers, it will not be placing anymore orders for analogue televisions.
DSG has also said it will stop selling DVD players which are analogue only tuning and hope that its anti-analogue stock will help raise awareness about the imminent digital switch.
DSG claims that just over 30 percent of tellies in the UK are still analogue, which is a bit concerning, really, considering we’re supposed to be completely digital in the not so distant future.
The Scottish Borders will be the next to switch off the analogue TV signal (in November), making them the first full geographical region to become digital-only. Not to mention the first place anyone has ever heard of.
The rest of the UK is expected to follow suit between now and 2012.