Microsoft Bing is Growing, ComScore Reports

Research from Comscore reports that Microsoft latest search endeavor, Microsoft Bing, experienced slow and steady growth during its second week online.

ComScore announced yesterday via press release that during its second week, Microsoft saw its daily searcher penetration increase by 3 percentage points to 16.7 percent, compared to the week before Bing launched. This is up from 15.8 percent of daily searcher penetration during Bing’s first week online. Bing also garnered 12.1 percent of internet searches, compared to 11.3 percent during the week of launch and up from 9.1 percent before Bing launched.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, ComScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”

The news comes about the same time Google decided to include a “Discover the Web” button on its homepage. The link brings you to a page that shows off all of the nifty things that irregular users might not know Google could do. Included is weather forecasts, movie times, a flight tracker and unit conversion.