Blu-ray Growing, but 58% Still Confused

For our shiny 1080P HDTVs, there’s nothing better for them than a Blu-ray Disc movie (or HD DVD, if you’re feeling nostalgic). And it appears more people are getting onboard the high-definition movie train.

According to the latest NPD data collected from point-of-sale tracking data, first quarter sales of stand-alone Blu-ray players in the U.S. grew to more than 400,000 units, an increase of 72 percent over the same quarter last year.

The dollar sales for the period only increased by 14 percent, however, reflecting the large difference in hardware price from 2008 to 2009. The average selling price for a stand-alone BD player (meaning no PC drives or PS3s) fell nearly 34 percent – from $393 dollars in Q1 2008 to $261 in Q1 2009.

Of consumers surveyed by NPD, 6 percent of respondents said they were “extremely or very likely” to buy a Blu-ray player in the next six months. On the other hand, 58 percent of respondents said that they were “not very familiar” with the Blu-ray format.

NPD also revealed that when consumers were queried about the reasons for not upgrading to Blu-ray, responses included that the current DVD player is “good enough,” or that the hardware and software was too expensive.

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  • The people who say DVD is good enough are also unlikely to be purchasing flatscreen TVs. The moment they do, especially something 1080 capable, they'll wonder "oh, why does my DVD look so crap all of a sudden" and then they'll find out about the differences in standard def and hi-def.

    They'll then either go upscaling DVD or Blu-Ray, and more than likely moan about the extra expense.

    I'm already seeing it with clients - DVDs we've produced years ago suddenly "look bad" on their "new monitors". I go round and see they're running DVDs over SCART on 50" 1080p TVs. Insistent that the DVD has failed, I took the business upscaling DVD player and my own PS3 round to them and played the same DVD with no issue.

    3 days later they wanted to know where I got my DVD from and if we'd be doing future work in HD.
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  • I've still not seen a 1080p film.
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  • @marshallman:

    Shame...they be nice!
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