Bing Cuts Itself a 10% Slice of the Search Pie

Bing has been gaining in popularity since it launched just before the summer and while Microsoft's share of the search market has slowly been creeping upward, it's finally hit a milestone of 10 percent.

CNet News cites a Nielson report released Monday that puts 10 percent of the search market in the bucket marked Bing. Of course, Google is still the king of the castle with 64 percent (an increase of 2.6 percent over July) and Yahoo! comes second with 16 percent (a decrease of 4.2 percent). However, Bing searches for August clocked in with 1.1 billion for the month of August, an increase of 22.1 percent over July, giving Microsoft a 10.7 percent share of the search market.

CNet reports that similar studies from the likes of ComScore also show an increase in Bing searches. Microsoft this week launched visual search for Bing, which shows users their search results in the form of a deck of pictures as opposed to just a page of hyperlinks.

Click here to see the full results of the Nielson report.