Video-sharing site, YouTube, has launched an anti-bullying channel in an effort to help children speak out against bullying.

The spiritual home of Happy Slapping launched the Beatbullying channel in light of the increase in bullying on social networks and bullying via email or text message.

The site allows users to post clips of themselves promoting bully-free networking and denouncing cyberbullying.

To get the kids started, YouTube have a host of celebs doing just that. The lads in Boyzone helpfully point out that if wouldn’t say it to their face, you shouldn’t say it online. Girls Aloud state the obvious by telling children that while happy slapping may seem funny, it’s not funny when it happens to a member of your family or a friend.

Chief of Beatbullying, Emma-Jane Cross was quoted as saying,

“We are very confident it will change peoples’ lives”.

The site is in cooperation with Beatbullying’s peer mentoring program which gives older students in schools adequate training to prevent bullying in schools.