Microsoft Scores Deal to 'Bing' China's Search

Bing-a-ling!

Microsoft has scored the English results job for Chinese search engine giant Baidu. Rather than pursue its own search engine market, as Google is doing in China, Microsoft is working on partnerships.

Google's share in China is just under 20 percent, but Baidu commands the vast majority at more than 75 percent of the search market. Microsoft's Bing will return results in English searches.

As quoted by the Financial Times, Samuel Shen, senior vice-president of Microsoft China, said that the partnership "would give Baidu's many users better results and a better English search experience. At the same time, it will allow more Chinese users to experience Bing".

More than 10 million English searches hit Baidu per day. No financial terms of the deal were disclosed.