BSkyB hasn't said how it they paid for the movie-rental company.
Sky parent company BSkyB has quietly confirmed that it has acquired Acetrax, a European on-demand movie rental service based in Switzerland. The company revealed the news in a press release detailing its earnings for the nine months ended March 2011.
According to BSkyB's release, the deal went down on 25 April, exactly a week ago today. The company describes Acetrax as "a small over-the-top (OTT) internet TV provider" that provides on-demand services to a range on web-connected devices. BSkyB says the acquisition will bolster Sky's own OTT efforts but didn't offer financial details on the deal other than disclosing Acetrax's gross assets as of 31 December 2011 (£2.3 million).
BSkyB didn't elaborate on how it plans to use Acetrax so it's not yet known if the company plans to rebrand Acetrax or simply incorporate its services into Sky's own offerings. Acetrax has partnerships with a wide range of movie studios and the company already has applications on Samsung, LG, Panasonic, and Grundig Toshiba's smart TVs/Bluray players, as well as Samsung, Lenovo, Acer, Asus, and Toshiba tablets/PCs/laptops.