Intel: We're Not Ditching The Atom Brand
Intel has officially nuked rumors about plans to re-brand its Atom chips.
Recent reports indicate that Intel plans to re-brand its Cedar Trail processors slated for 2012 because demand for Atom-based netbooks, nettops, handheld devices, consumer electronics products and embedded devices have dropped significantly. The reason behind the decline, according to industry sources, is due to the "poor brand image" of Atom CPUs.
According to Intel's roadmap, Cedar Trail CPUs will be launched in November 2011, and will include the Atom N2800 and N2700 for netbooks, and the Atom D2700 and D2500 for nettops. Industry sources claim that the re-branding will cover Intel's N/D/Z/E lineups.
But Friday a spokesperson from Intel squashed the reports. "There are no plans to change the Atom brand. We are on track to launch new Atom processors during the fourth quarter, with more new Atom processors during the first half of 2012."
In addition to the Cedar Trail CPUs, Intel also plans to launch its Medfield CPUs for Android tablets and smartphones in the first half of 2012.
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It isn't due to "poor brand image" that they are losing sales, it is because there are better alternatives such as AMD's low power draw offerings like the E-350/E450 in netbooks which are more comparible to a ULV i3 than an Atom.
It isn't due to "poor brand image" that they are losing sales, it is because there are better alternatives such as AMD's low power draw offerings like the E-350/E450 in netbooks which are more comparible to a ULV i3 than an Atom.
the E-350 and so are nowhere near the power of an i3! but yeah they are definetely better than those crappy little atoms.
the E-350 and so are nowhere near the power of an i3! but yeah they are definetely better than those crappy little atoms.
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