A mob of protesters turns up with nothing to identify their cause but signs that shout, "WAKE UP."
Over the last few months, Samsung has started to get a bit cheeky with its advertising. The company took aim at Apple fans who wait in line for each new iPhone with an ad campaign earlier this year. It also advertised the Galaxy Tab as 'The Tablet Apple Tried to Stop' when it finally launched the device in Australia. Considering these not so subtle jibes at Apple, is it any wonder Samsung is the number one suspect for another anti-Apple stunt?
The Sydney Apple Store recently attracted the attention of a mob of protesters. These people pulled up in a giant black bus with the words 'Wake Up' printed on the side and were dressed all in black. When they spilled out of the bus, the people immediately started chanting 'Wake up!' over and over again, and shook signs bearing the same slogan. One of them also had a megaphone (because it's not a protest until someone whips out a megaphone).
Though it's not clear who is behind the group of protesters, word on the street is that it's Apple rival Samsung and a follow on from a recent ad that painted iPhone users as sheep. For its part, Samsung has denied any involvement in the campaign.
"Samsung Electronics Australia has nothing to do with the 'Wake-Up Campaign,'" the company told SlashGear earlier today.
So if not Samsung, then who? Your guess is as good as ours.
Conveniently enough, Blogger Nate "Blunty" Burr was at the Apple Store in Sydney on the day in question and managed to capture the whole thing on film. Check it out below!