Sign in with
Sign up | Sign in

Apple: Netbooks Don't Deserve Mac Brand

By - Source: Tom's Hardware US | B 7 comments

As the rumors about the new iPhone due out in June really start to kick off, people are also talking about the possibility of an Apple netbook or tablet.

Fueling the rumors are several reports claiming 'x' manufacturer is supplying the screens or 'y' company is supplying flash memory for the production of a low-cost Apple netbook (or tablet). This week, in an effort to put all these rumors to rest, Apple’s COO Tim Cook reiterated a point Steve Jobs made during an earnings call in 2008: the company is in no way interested in making a netbook.

“We don’t know how to build a sub-$500 computer that is not a piece of junk,” Jobs said late last year. During that same call, Cook said that Apple wouldn’t produce low-end phones and that it doesn't want to be the market leader when it comes to the number of units sold. Apple wants to make the best phone possible, period. Yesterday Cook revealed just how much he hates netbooks and finished by telling analysts (once again) that budget netbooks is not a segment Apple wants to be a part of.

“When I look at netbooks, I see cracked keyboards, terrible software, junky hardware, very small screens,” he said. “It’s just not a good consumer experience and not something we would put the Mac brand on. It’s a segment we would not choose to play in.”

According to VentureBeat, when asked about compact devices for browsing and email, Cook pointed out that the iPhone and iPod Touch are both suitable, adding that he thought calling a netbook a personal computer was “a stretch.”

When we heard Steve’s comments last year, we immediately assumed that because the company “didn’t know how to build a sub-$500 computer that is not a piece of junk,” Apple would manufacturer a UMPC (similar to Sony’s P Series Lifestyle PC) and charge customers around $800-$900. However, Cook’s comments make it sound like Apple is against the idea of netbooks entirely, and not just because of their price. However, that doesn't rule out an Apple tablet.

Discuss
Ask a Category Expert

Create a new thread in the UK News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
  • 0 Hide
    PT88 , 24 April 2009 00:43
    how far up ur own ass can u get!!!!
  • 0 Hide
    Anonymous , 24 April 2009 03:38
    Just because you could, doesn't mean you should. Netbooks are truly the emperors new snake oil.
    .
  • 0 Hide
    shoota , 24 April 2009 09:24
    ...yet people are buying specific netbooks that are osx friendly to make their own hackintoshes.. go figure you stuck up mac freaks.
  • Display all 7 comments.
  • 0 Hide
    ukctstrider , 24 April 2009 17:54
    I love my Netbook, although I am hoping to get XP or Win7 onto it. The Linux version on the EEEPC is pretty poor.

    Of course Apple don't know how to make a $500 laptop, for a start you pay $500 just for Apple logo, so unless you buy an empty box with a picture of fruit on the front you're going to be out of luck. (Although tbh Apple freaks would stil buy that)
  • 0 Hide
    JMcEntegart , 24 April 2009 19:53
    ukctstriderI love my Netbook, although I am hoping to get XP or Win7 onto it. The Linux version on the EEEPC is pretty poor.Of course Apple don't know how to make a $500 laptop, for a start you pay $500 just for Apple logo, so unless you buy an empty box with a picture of fruit on the front you're going to be out of luck. (Although tbh Apple freaks would stil buy that)


    Go for XP. In my opinion the version of Win7 aimed at netbooks (Windows 7 Starter, I think), is going to be poor. Restricting users to 3 applications is basically letting them buy a computer and then not letting them use it to its full capacity. Win7 Starter also doesn't give you the same GUI as regular Windows 7 and any other version of Windows 7 will likely be too bulky for netbooks.
  • 0 Hide
    Anonymous , 25 April 2009 01:43
    Windows7 sounds about PERFECT for a very very light (hardware-wise) netbook, or similar "mobile" hardware. If I'm not mistaken (please correct me if I'm wrong) you are pro-Iphone, which needs to open the application every time you "switch" tasks. By comparision this is 3 times better, although I'm pretty sure Android will work better for netbooks
  • 0 Hide
    JMcEntegart , 25 April 2009 04:19
    JasonLP56Windows7 sounds about PERFECT for a very very light (hardware-wise) netbook, or similar "mobile" hardware. If I'm not mistaken (please correct me if I'm wrong) you are pro-Iphone, which needs to open the application every time you "switch" tasks. By comparision this is 3 times better, although I'm pretty sure Android will work better for netbooks


    Pro-iPhone but I don't have one. Hoping the new one will have the ability to run multiple apps at once. If not, I'll look into a dev. G1 (since they're not available here on any carrier) or a Pre. Whatever I decide, I have to wait til June, when my contract expires.

    Yes, Android would work better for notebooks, but I think it's all about developing an OS (based around android) that people find easy to use. People like Windows because it's familiar brand and the OS is what they know. More and more people are expecting a full(er) PC experience from a netbook and restricting them to 3 applications at a time will just make them feel like they have a glorified phone.