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Apple sued over 'millions of colors' claim in iMac ads

By - Source: Tom's Hardware | B 4 comments

Los Angeles (CA) - If you’re going to say that your displays can show millions of colors, you better be able to back that up. That’s the lesson Apple is learning after Los Angeles law firm Kabateck Brown Kellner filed a lawsuit against the company for false advertising.

Part of Apple’s ad campaign for its iMac computers was that they could display "millions of colors at all resolutions." According to the lawsuit, however, there are really only 262,144 colors.

"Apple is duping its customers into thinking they’re buying ’new and improved’ when in fact they’re getting stuck with ’new and inferior,’" said managing partner Brian Kabatech.

If successful, the claim could be brought to class-action status, an area that Kabateck Brown Kellner has delved deeply into before. The firm has tried numerous cases against big business.

The firm said that it wants "to help those customers who were deceived and make sure Apple tells the truth in the future."

Apple had no comment.

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  • 0 Hide
    mi1ez , 2 April 2008 18:40
    HA!
  • 0 Hide
    sharp910sh , 2 April 2008 19:19
    yer bitchas* apple, with their 18 bit screens. Apple sucks!
  • 0 Hide
    sink , 3 April 2008 20:17
    Why arn't there 4,294,967,296 colours as most computers display colours in 32-bit?
  • Display all 4 comments.
  • 0 Hide
    Pogsquog , 3 April 2008 23:44
    Modern PC's generally have 24 bit colour (8 bits for each colour channel, plus 8 bits of 'alpha', i.e. spare bits for doing none colour things with). However, LCD screens frequently have fewer colours than this. In addition, compressed video tends to store far less colour information, though this may not be obvious due to the smoothing that occurs during decompression. Finally, one might regard intensity as being something different to colour. In this case, there are far fewer colours, but they can be displayed at many different levels of brightness.