Nvidia CEO Shares Company's CPU Strategy
Not x86, it's all about ARM now.
Nvidia's been rumored to be looking to get into the CPU business, perhaps in an effort to compete better against AMD with ATI in-house, as well as Intel. But on that front, Nvidia would require an x86 license; and the graphics maker isn't on the best terms with Intel at the moment.
Despite that, Nvidia still has a CPU strategy – one that involves a completely different market.
"Our CPU strategy is ARM," Nvidia CEO Jen-Hsun Huang told Cnet in an interview. "ARM is the fastest growing processor architecture in the world today. ARM supports (Google's) Android best. And Android is the fastest growing OS in the world today."
The end result is Tegra, an ARM CPU paired to Nvidia's GPU technology. The first generation Tegra is already on the market in every Microsoft Zune HD, but the second generation, dual-core Tegra 2 has yet to hit any commercial product.
As for Nvidia's chipset business, the license problems with Intel have effectively killed that division at the company.
"They (Intel) have disrupted our chipset business," Huang said. "The damage has been done. We've been out of the chipset business for well over a year, so if this got resolved we're not expecting to ramp back up the thousand engineers that we had working on chipsets."
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Poor old Nvidia are getting roasted from every direction. AMD now selling more GPU's than them, cant get an x86 licence, chipset business cooked.....
They last salvation is mobile CPU's, and Tegra 2 is an interesting prospect, but cant help but feel it will be a battery muncher (correct me if im wrong)....
if nvidia wernt such douchebags id almost feel sorry for em
Poor old Nvidia are getting roasted from every direction. AMD now selling more GPU's than them, cant get an x86 licence, chipset business cooked.....They last salvation is mobile CPU's, and Tegra 2 is an interesting prospect, but cant help but feel it will be a battery muncher (correct me if im wrong)....
Nvidia isn't in trouble. For starters, it has huge capital reserves. Nvidia dwarfs AMD's GPU and CPU business combined.
Its HPC offering is still very much alive and it lacks serious competition in that market. Same thing goes to a lesser extent for workstation cards, especially mobile ones.
The consumer GPU offering is a failure, but they have enough money to sit it out till the next major architecture that they could use to redeem themselves.
Tegra 2 hasn't seen mass market adoption yet, but that might change as more and more tablets and other relatively high performance mobile devices are being launched.
Chipsets were a minor part of their market anyway, but it sure must hurt not to be able to sell them anymore.
It's not because Nvidia doesn't have a lead in gaming graphics cards, it's in trouble per se. Don't worry about them, they'll be fine.
if nvidia wernt such douchebags id almost feel sorry for em
What makes them douchebags? They are a company that delivers products and tries to make a profit from them, just like ATI or any other company in business. I'm a bit pro-ATI/AMD myself, but calling Nvidia douchebags is a bridge to far imo. After all, without Nvidia's competition, ATI would be able to sell poorly performing cards at ridiculous prices.
Nvidia isn't in trouble. For starters, it has huge capital reserves. Nvidia dwarfs AMD's GPU and CPU business combined. Its HPC offering is still very much alive and it lacks serious competition in that market. Same thing goes to a lesser extent for workstation cards, especially mobile ones.The consumer GPU offering is a failure, but they have enough money to sit it out till the next major architecture that they could use to redeem themselves.Tegra 2 hasn't seen mass market adoption yet, but that might change as more and more tablets and other relatively high performance mobile devices are being launched.Chipsets were a minor part of their market anyway, but it sure must hurt not to be able to sell them anymore.It's not because Nvidia doesn't have a lead in gaming graphics cards, it's in trouble per se. Don't worry about them, they'll be fine.
I in no way intended to imply they where in trouble, i was more trying to get at the fact they are having trouble branching out from their staple income products. Also seem to remember them posting losses of 190 odd million there,
Nvidia isn't in trouble. For starters, it has huge capital reserves. Nvidia dwarfs AMD's GPU and CPU business combined.
They do have huge capital reserves, but in terms of income and assests AMD has them beat.
Of course with all of AMD's debt Nvidia is far more equitable
Well now, if I were Nvidia I would give some consideration to building a new os a non 86 one, and that hardware compatible, with existing stuff,like usb,pci,pic-e,ata,etc, you know the whole nine yards, imagine not having the stupid limitations [and mostly artificial] of most of today's junk os'es,true multitasking in protected memory, possibly a really secure os, the possibilities boggle the mind, after all the one big thing holding back l''x is that very few games will play without a fair amount of tinkering,,,,after all the home machine is primarily used as a multimedia center, and, for games, EH Nvidia.... ?????
