With AMD’s ATI Radeon HD 4800-series graphics cards successfully cutting into the $200-300 mainstream market forcing Nvidia to cut the price of its previous generation GeForce 9800 GTX down to $199, sources at graphics card makers see AMD’s discrete graphics card market share as having a chance to increase to 40% in the third quarter this year from around 30% at the beginning of 2008. Since Nvidia’s GeForce 9800 GTX does not provide advantages in power consumption or performance over the same priced Radeon HD 4850, graphics card makers are more optimistic over AMD’s upcoming performance.

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