"300" producer to set up video game publishing company
Chicago (IL) - Thomas Thull, Executive Producer of the box office smash hit "300", has announced that he is to set up a video game publishing company called Brash Entertainment, to be funded by $150 million in private equity.
The new publishing firm has grand ambitions to publish between 60 and 100 games over the next five years, with a major focus on Hollywood tie-ins ; with the first game reportedly being based around "300" itself. There is currently a PlayStation Portable tie-in to that movie, but that is the only platform for which a deal has been done.
Other people connected to the project, according to the Atlanta Business Journal, are Mitch Davis and Nicholas Longano, the co-founders of in-game advertising company Massive Inc. Also attached to the project is dotcom entrepreneur Bert Ellis.
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