16x DVD burners fall below $30

Lite-On IT, the largest Taiwan-based maker of optical disc drives (ODDs), has lowered its OEM/ODM prices for half-height (H/H) 16x DVD burners to $27-28, but some expected orders were shifted to Toshiba Samsung Storage Technology (TSST), the company’s main competitor, because TSST offered prices as low as below $25, according to industry sources in Taiwan.

The competition for OEM/ODM orders for DVD burners among Lite-On IT, TSST and Hitachi-LG Data Storage (HLDS) is expected to continue for a while, implying that prices may further drop, the sources pointed out.

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